How We Made Our Last YouTube Ad From Scratch
Creating a YouTube ad requires the perfect blend of creativity, strategy, and the right tools. Our latest campaign was a true example of creating a YouTube ad from scratch—no external agencies or freelancers involved. Here's how we did it.
1. Define Objective and Target Audience
Before we even touched the camera, we began by defining our campaign goals and identifying our target audience. We knew who we wanted to reach and what action we wanted them to take. This served as the foundation for our messaging and visuals, ensuring every aspect of the ad spoke directly to our viewers' needs.
Key Focus:
- Raise awareness of our new feature
- Engage the viewer with a call-to-action
2. Scriptwriting and Storyboarding
With a clear objective in mind, we crafted a concise and engaging narrative to appeal to our target audience. We then proceeded to storyboarding, which was crucial for planning all the visual scenes that would align with the brand’s tone and message.
Tools Used:
- Scriptwriting: Google Docs
- Storyboarding: Canva
3. Shooting and Editing
With all the details planned, we set up our in-house production studio for a DIY shoot. We filmed all scenes using basic equipment to ensure quality in detail. After filming, our team took care of the editing to ensure the video was not only visually appealing but also optimized for the YouTube format.
Key Tools:
- DSLR camera for high-quality video
- Adobe Premiere Pro for editing and post-production
4. Optimizing for YouTube
Lastly, we optimized the ad for YouTube by crafting an SEO-friendly title, description, and tags. This ensured our ad would be discoverable by the right people at the right time.
By managing the process internally, we saved costs while maintaining full control over the creative direction and final product.
Conclusion
With Vabro's project management tools, we were able to keep our ad campaign organized and ensure smooth collaboration across teams. Creating an in-house YouTube ad not only saved resources but also allowed us to achieve a more personalized and authentic result.
